The Red Swan Shop is an artist-run gift brand known for funny, cheeky, and thoughtfully designed paper goods and accessories. Our Products are made to get a reaction- ideally a laugh, sometimes a knowing nod, and occasionally a "this is so true."

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Founded in 2018, The Red Swan blends pop culture, everyday observation, and a slightly snarky sense of humor into magnets, stickers, greeting cards, lapel pins, and other giftable goods that customers actually pick up, read, and buy.

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Everything is drawn and designed by Tate Krupa, an independent artist who believes humor is more useful when it's smart, a little unexpected, and easy to recognize at a glance.

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Our designs do especially well in shops that cater to readers, creatives, pop-culture fans, and people who appreciate humor that's smart without being mean. Everything is designed to stand out on a display, feel approachable, and sell without needing much explanation.

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At the end of the day, The Red Swan Shop is about making small, well-designed things that connect with people quickly- and leave them smiling a few seconds longer than they expected.

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